The “Year of Return, Ghana 2019” was a major landmark marketing campaign targeting the African – American and Diaspora Market to mark 400 years of the first enslaved African arriving in Jamestown Virginia.
The Year of Return sort to make Ghana the focus for millions of African descendants reacting to their marginalisation by tracing their ancestry and identity. By this, Ghana became the beacon for African people living on the continent and the diaspora.
Beyond the Return – is a 10-year project under the theme, “A decade of African Renaissance – 2020-2030” and will be built on 7 pillars
Explore Ghana, the land of rich culture, re-live your history through our heritage, feel the warmth and rhythm. Discover where nature is still pure and warmth flows easily. Akwaaba! discover yourself.
The core of this project is the invitation to the Global African family to visit and experience Ghana. Creating memorable experiences through Sankofa and healing journeys, cultural events, festivals, entertainment, nightlife, culinary, and December in Ghana are key to establishing long-term connections with the Ghanaian and African Diaspora.
Ghana, the fastest growing economy in the world in 2019 is an established business destination for investors with a progressive government transparent regulations and a dynamic private sector ready for partnerships.
This pillar will create special investment programs and ease of doing business for the diaspora. Key activities will be the Diaspora Investment programs, Sankofa Savings accounts and Diaspora ‘housing schemes.
This pillar will see to the adoption of legal and policy frameworks on visa acquisition (e-visa) and the institution of a diaspora visa. It will facilitate key diaspora pathway programs such as Citizenship programs, Educational and work exchanges, Residence and work permits.
Create a sense of national consciousness anchored on key cultural festivals, media programs, adoption of contemporary festivals unto the national calendar and promotion of domestic tourism.
Promote Ghana as a leading tourism destination and a hub for the African renaissance. Craft a new narrative on Ghana and strategically promote to the world.
Foster a new sense of community service and giving that will create ongoing legacies for the project. Service areas will include tree planting, community clean-ups, adoption of certain community impact projects
Lorem ipsum dolor siThis pillar will focus on promoting Pan-African and Ghanaian heritage and developing pilgrimage infrastructure around sites of memory. Development tourism infrastructure for target sites beyond the highly frequented sites of Cape Coast and Elmina Dungeons such as the Salaga Slave market in the Northern Region, Pikworo Slave camp in the Upper East Region Assin Praso in the Central Region, all of which are essential parts of the history of slavery in Ghana.t amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
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